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Coca-Cola Light (Diet) by Roberto Cavalli
Posted by Jesse Fritter on 14 Aug 2008 8.44 PM
Limited editions of Roberto Caballi's animal stripes inspired Coca-Cola bottles will hit Italian shelves this September. Calorie watching fashionistas take note, only 300,000 of these exclusive bottles will be released.
Some marketing genius must've hit a gold mine with this one. Think about it, how to do you put a Coke in the hands of weight concious fashionistas?
Just pair one of the hottest designers with the most popular cola in the world and make it Light (diet). Brilliant.
More Stories: roberto caballi, coca-cola
Source: WWD
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